When it comes to any design that involves type, you need to choose wisely. Considering, this can either make or break your design. Since, it sets the entire feel or view to your design. Therefore, when choosing type for your design ask your self “What is the feeling I want my design to give?” Then decide on how your type will convey this, will it be playful or serious, modern or old style? This can certainly be the hardest decision to make for your design. Since, some people may convey your type face as another feeling and so on. Therefore, it never hurts to ask the same questions you ask yourself to the people around you. However, here are some steps to take to make it a little bit easier.
What do you want your text to represent?
In other words, how do you want your audience to react to the type/design.
Legibility
Deciding whether serif or sans serifs is appropriate. Keeping in mind whether the design is meant to be read or seen at a glance.
Readability
How your typeface will be set and used. Keeping in mind tracking, kerning, leading etc.
Level of appropriateness
Some typefaces are meant for design while others are not. Therefore, consider the aesthetics of the design as well as the intent of the design.
Tip: When considering a typeface write down what the typeface ‘says’ to you and then compare it to your designs goal.
What do you want your text to represent?
In other words, how do you want your audience to react to the type/design.
Legibility
Deciding whether serif or sans serifs is appropriate. Keeping in mind whether the design is meant to be read or seen at a glance.
Readability
How your typeface will be set and used. Keeping in mind tracking, kerning, leading etc.
Level of appropriateness
Some typefaces are meant for design while others are not. Therefore, consider the aesthetics of the design as well as the intent of the design.
Tip: When considering a typeface write down what the typeface ‘says’ to you and then compare it to your designs goal.
It's a lengthy process...
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