Pure Organic is targeted to tea lovers who look for pure quality in the products they buy. Usually, tea is targeted and stereotyped towards older woman. Yet, tea lovers are of all ages and genders. Therefore, I designed the package to be simple and clean to catch the eye of all consumers. With it’s simple logo with a leaf acting as steam from a modern styled tea cup, and type that matched the illustrative components. I also kept it simple by only using one organic inspired colour, that is colour coded with the type of tea (orange pekoe - orange label). Since Pure Organic’s thought process was that the consumer would be buying purely what the product is the package was designed to be minimal, environmentally friendly as well as reusable and recycled. Yet, also classy enough to be left on the counter and not be an eye sore and refreshing the view on organic products/packages. Pure organic would also be supported by Tata global beverages, which is a global business on a mission to lead the world in ‘good for you’ beverages.
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