Hit and Miss

BLOOD of GRAPES by Constantin Bolimond on Behance The concept behind this design is clever. In the idea that the juice of a grape is technically the blood of the grape. While, expanding on this idea by shaping the bottle into a realistic shaped heart with a blood type tag. Yet, this is kind where the concept runs flat. Since there is a blood type tag on it, perhaps the bottle shouldn't be in the shape of a heart but in the shape of a blood bag. That could make the idea more effective. However, the idea that you are drinking and purchasing blood is quite revolting in my opinion. Which also means I don't think this idea or packing would sell the product.