You know your website is bad when myself and others who are apart of my generation who grew up using technology can’t figure out how to use your website. Yes, it is important to have an interesting and trendy looking site but that means nothing when you have to rely souly on your mouse turning into a pointer hand to find out what is a link or hyper link etc..
Such as this website for Fair Weather (http://www.fairweather.ca/collection.php) When you first go to the site the first reaction is that is it hype and trendy and looks like it has had a lot of work put into it. Next is you look for the navigation bar to find out what clothes they have in the store. Yet, when you click collection it keeps taking you back to the home screen which is a big picture with arrows back and forth. Little do you know that you have to clock on the pictures displaying different article of clothing to get the whole collection. However, even after figuring that out based on just clicking randomly it is still not successful, I felt like i kept going around in circles and was lost, resulting in me giving up on the site.
In conclusion, everything that has to do with your business is important! You would be surprised how things like this will affect your profit and costumers. You need to make an impression in person, on paper and on the screen! Meaning, when your a very successful company as it is and you are hiring someone to make something for you since it is out of your expertise make sure to hire the best and even research what you should be looking for from them and make sure it works!
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